B.E. (Melb); MBA (Monash); PhD (Cranfield)
Join this program and receive a FREE autographed copy of Dr John Gattorna's popular book, Dynamic Supply Chains (2010) delivering value through people.
Since I last offered this master Class in Shanghai in 2013, a lot has happened in the world, much of which has re-emphasised the critical importance of enterprise supply chains.
During the intervening 2 years, we have also been learning new ways to design and operate this omni-present supply chains that pervade the lives of everyone on the planet.
I have compressed the previous 2-day program into just one day, because speed is of the essence, and in any event busy executives will find it more convenient and a better fit with their busy work schedules.
Please come to this key event, and bring your team with you- joint learning will accelerate your progress when you return to your respective Firms.
I look forward to meeting you all.
Best of success,
Supply Chain "Thought Leader"
The 1-day event is solely conducted by Dr John Gattorna, using a mix of short lectures, video demonstrations, and diagnostics that each attendee completes on his/her own business. So the resul for each attendee is uniquely theirs.
As indicated above, best results have historically been achieved when small multi-disciplinary teams of executives attend from the one company; indeed, the results will amaze you!
- The best way to create value is to achieve a finer ‘alignment’ with customers and suppliers. Currently, many companies are ‘over’ and ‘under’ servicing, thereby losing out both ways! In other words most are guessing, and wasting a lot of resource. One-size-fits-all static supply chain designs are dead!
- Adopt the ‘Dynamic alignment’ model, ie, which links customer, strategy, internal culture, and leadership style. But by definition this means you can’t do the entire task alone- all the functions/disciplines inside the company have to work in a co-ordinated way to deliver what the customer wants.
- The best organisations in the world have realised that you can design and operate supply chains from the ‘outside-in’! It has to be 180 degree different, ie., from the current ‘inside-out’ way.
- Start by re-segmenting your customer base. The way you do it now, using ‘institutional’ definitions is of no use in designing your supply chain.
- What you will find is that there are up to 16 different buying behaviours, but the 3 most dominant buying behaviours that we see in industry and commerce are: Collaborative; Transactional; and Dynamic. These 3 will give you an 80% fit to your customers/market.
- Based on these 3 different buying behaviours you will realise there are
3 correspondingly different supply chain configurations that can be hard-wired into the business. Only the ‘Collaborative’ segment truly warrants a collaborative approach, using a supply chain type called ‘Continuous Replenishment’.
- This requires revisiting the way you structure your organization (preferably in ‘clusters’), and creating internal sub-cultures to underpin each of the 3 SC types.
“ The articulated dynamic supply chains are a critical component of every business and corporate strategy. ”
Yoram (Jerry) Wind, The Lauder Professor of Marketing,
The Wharton School, University of Pennsylvannia, USA.
“ Gattorna’s research is sound, his conclusions are spot-on, and the resulting model for achieving dynamic alignment is very powerful. ”
Ron Woodward, Manufacturing, Engineering and Global Operations Director,
Strategic Change and Risk Management, Dow Corning Corporation, USA.
“ John Gattorna tangibly validates why he is considered one of the global thought leaders in supply chain management. ”
Paul W. I. Bradley, Chairman and CEO, Caprica International, Singapore.
“ I’m convinced that [John’s] segmentation model is a must for every manager to understand and build solid business models for each venture in the market. ”
Vicente Moliterno, Managing Director, Staroup S.A., Brazil.